The role of social media in the lives of the masses cannot be ignored. One of the biggest social media platforms is Facebook which currently has 2.23 billion active users. This makes it an excellent platform for businesses to target their customers. Facebook too aids in this process by allowing businesses to create business pages and sell products on Facebook.
There are various organizations that are making use of this platform. Your job is to stand out for them. How do you make sure that customers choose your business among all the other options available?
To fully realize the benefits of E-commerce with Facebook, here are a few tips that you should follow.
Integrate Facebook with your Shopify Store
The first step in building an online store is choosing a quality E-commerce platform. Whether or not you can benefit from Facebook also depends on which platform you opt for. Shopify allows you to integrate with Facebook via its built-in Facebook shop feature. Via this feature, pricing, product images, descriptions, and your product range can all be imported into your Facebook page.
Customers can view your Facebook page, and they can purchase things directly from it without being redirected to your Shopify store. However, at the same time, you will be able to manage your inventory and sales data in one location.
Don’t do push marketing
At the end of the day, Facebook is a social media site. People don’t necessarily use it to shop for products. This is why it is important to let them be and not bombard them with ads after ads. Don’t indulge in push marketing. Instead, try to build a community around your business. Engage with your followers through your social media content and try to build a relationship with them. Not every communication needs to be about your product. Go with the flow.
Make use of targeting
Facebook is an excellent way of targeting very specific customers. Gone are the days of mass marketing. Now, niche marketing is considered to be much more successful. Even within your target audience, the chances are that there is segmentation. For instance, if you have an online store for selling shoes, you wouldn’t want ads for women shoes to be shown to men, right? Rather than increasing your cost and targeting all, use Facebook’s features of specifying audience to make sure that only those who benefit from the communication see it.
Learn how to sell on Facebook properly. Benefit from the platform.